Both bilingual and bicultural, my home has always been between London and Madrid. From an early age I was exposed to all kinds of music and quickly realised it was more than just a passion. I enrolled into university to study marketing while training as a jazz musician. Two years in and my vocation led me to London in pursuit of a career as a solo artist. I quickly caught the attention of Hollywood Records UK who brought me on as their first UK based artist, signing a 360º deal. 

 

My marketing experience became an indispensable asset when I went independent and later chose to hone my skills as a music producer & sound engineer at Point Blank Music School, where I was awarded the Music Industry Scholarship. Coming out of the pandemic I realised I missed being part of a larger team and decided to use my experience to help other artists. I went back to Madrid and my alma mater, the Universidad Francisco de Vitoria, to study a postgraduate course with Warner Music Spain. I won the only paid position as an intern in the A&R department and was asked to prolong my stay at WMG, passing through the International Marketing department to make my learning experience even more complete. Having navigated two markets as both a creative and industry professional, I am well positioned to be a bridge between the artist and their audience .